Master Copywriter

Social Equity: What It Is And Why You Need It To Grow Your Business (Interview with Mari Smith)

2011-01-01T21:27:00.000-08:00

Social Equity: What It Is And Why You Need It To Grow Your Business (Interview with Mari Smith)

Congratulations to the Winner of the Flip HD Camcorder

2010-12-16T21:43:00.000-08:00

Congratulations to the Winner of the Flip HD Camcorder

RDB Resources 23 Years of Professional Excellence -Copywriting & Marketing

2010-12-11T18:36:00.000-08:00

In the information IT marketing field working as a freelance contractor in Copywriting, Web-Content, marketing, consulting and public relations services. A culmination of my experience in business ad copywriting and marketing. I am experienced in the internet, ad copywriting and marketing. I started writing in college where I learned the art of persuasion.

A true word-smith, I have written successful business proposals that secured needed funding. Written grant proposals for both non-profit and commercial enterprises. I have written effective sales presentations in the direct marketing and Business-to-Business fields. My education runs the full gamete from a formal college education to sales training academies and the best training of all my life experiences.

Personal Philosophy

I am an innovative, specialists; A combination of many people in one. I tend to be inventive and proactive in creating new ways for things to be done. When tasked with leading, I bring a sense of confidence, which can often be motivating and empowering for others around me. I am quite comfortable in my ability to brainstorm original ways for things to be more productive, and not afraid to take risks if it means finding a new more efficient way.

With my background and experience in media and communications, I bring fresh insight into communication with the consumer, businesses and general public.

My experience as a business owner helps me to access the needs of management and employee to benefit both the customer and the organization.

My waste management training offers management skills with clear understanding of management technology and resource allocation. This clear understanding of management helps me to communicate to personnel the needs of the company and allocate resources for maximum productively.

With my multi-tasking skills, I am effective at managing multiple things at once and am talented in producing innovative techniques for completing work. I am sharp, and tend to be a methodic learner, and don't get daunted in the face of stress. In fact, I am at my best when working concurrently on many different projects.

My organizational focus is on the interactive problem solving method for innovative solutions in management communications to benefit the company. It is my wish to use all of my abilities to benefit your company.

Skills and Experience

Management – I have the Resources and talent to juggle many tasks, keeping the focus on the objective. The ability to delegate project duties and maintain progress toward the goal is essential. This creative ability to break down the project into several tasks allows me to maximize output and minimize cost.

Communications - a producer of advertising commercials for Radio and Television, where I write Ad copy, voice over work, and filming for independent and broadcasting stations. Skills developed are, Ad Copywriter, writer, producer, director, and production coordinator, with a focus on ad marketing.

Public Speaking – From a motivational presentation in the boardroom to a sells proposal to a prospective client, I have written and presented power point and storyboards to all kinds of audiences.

Research & Analysis - I know the internet and I can find the information and answers to the questions concerning the marketing and advertising needs of any project or plan. What is the public buying and how much are the willing to pay for it. Whether it is a product or service I can motivate the client to take action.

Computer & IT – Experience with MS-Windows, Microsoft Office, Microsoft Word, Microsoft Excel, MS Access, as well as, Microsoft Outlook, and PowerPoint. I have the knowledge of PC setup, installation, and the various peripherals in data entry, and file updating for multi-platform applications.

How Building Your Observation Skills will fill your wallet with Cash.

2010-12-11T16:42:00.000-08:00

By: Rich Boyd

You ever wander about people … of course you have. I am an avid observer of people and their habits. Have you ever considered that this observation is information …Information you can use …?

What people like and dislike, the types of groups that gather for various reasons, such as work, social, and religious, all interest me.

I am in customer service, sales, marketing, and communications. I am a copywriter and use these techniques and skills of observation in my sales and marketing copy, every day. I have found this very helpful in understand human nature, to observe people, listen to what people say, and how people act. You can too!

What got me to think about this observing is my cat Callie; she is a calico that observes me while I am working and writing. I discovered I do the same thing. I began to consciously notice what was going on around me and to summarize what the motivations and emotions driving the actions of people. I learned, most of the time it was just what it appeared to be however the deeper meanings were even more interesting.

You ever wonder why fads in the marketplace like the Cabbage patch dolls, or the Tickle me Elmo were so popular. I know what you thinking and you are saying it was a masterful marketing promotion. A Marketing plan that created the buzz and got the consumer namely parents of small children in the frenzy to get the doll for their kids.

Well you would be partially right. That is obvious answer however; it was even deeper than that it was the emotional element. The marketing feed on not only the parent’s emotional connection to their kids it focused on the emotional connection the doll would have on the kids themselves.

Here we had two emotional forces to buy a single item, the parents and the kids.

I’ll say that again… “two emotional forces to buy”

Wouldn’t this be a great thing to two people wanting the same item. What about two emotional triggers in one person and by observing the world around you… you too can develop your copywriting skills and fill your pockets with cash.

The possibilities are greater, to inspire your creativity and imagination although that is another post … for now use the information around you to increase your productivity and strengthen your copy.

Doom & Gloom ... Not a Chance!

2009-03-03T11:32:00.000-08:00

Are You

"Overwhelmed with the Economy, The Bail-Outs, and the constant Doom & Gloom message seen and heard virtually everywhere!"

Yes, the markets are going down, people everywhere are loosing their jobs, their savings and their homes. Face it we are in for some tough times ahead and it may seem that we will never see prosperity again. However, when you thank about all of the lost wealth ask yourself this question:

"Where did the Money go?"

Sure, Values of homes have dropped and stock prices fall, yet the money is still in the economy. I believe the money or value is still out there, it is in the savings accounts of business and million's of Americans. This in and of itself boasts of Opportunity. Here's how:

Tight Money in the hands of business and consumers makes for the perfect storm for marketers and sales representatives. Consumers will be wanting to get the very best deal ...the most bang for their buck. Business will have lean budgets for the goods and services they need to continue operations. Savvy managers will bargain shop for the best quality at the bottom basement prices. Consumers will not stay with their traditional stores and grocery's and prices will fall.

Competition

When the prices fall basic economics take over. The professional who can provide the highest quality product and service at the lowest passable price will get the business every time. You want Proof...? OK

Why, are you reading this, ...better still, what are you looking for, and what brought you to this Blog? You see, everyone wants to make more money, including ME ! Whether its as executive seeking out a freelance copywriter to write an ad that will increase sales or a person, maybe like you, looking for ways to make more money.

"Yes, Rich but what about the consumer just looking for a bargain?"

That's a great question, the consumer is wanting to save money for something else they want to buy and by saving money they are wanting indirectly to make more money by saving. The trick is finding out what is the next product or service they want. Great marketer's will know what that is and be able to provide an avenue for the costumer to continue doing business. Ebay is a perfect example.

President Obama was selling "Hope" and "Change" in the 2008 Campaign, which is an easy soft sale and proved to be very effective. We as marketers and copywriters can gain insight from this success. "How" you ask?

Easily, you can focus on the benefits and advantages of your product or service but the key is to find the emotional trigger that causes a potential client to take action and buy. That's what I do!

Success in one Ad is all it takes ...You can turn your bad luck all around today and get back to no worries.

My Copywriting service is for hire. My copywriting in the most affordable and the highest quality available. I have decided to extend my currant base rate to anyone needing sales numbers to improve. Until furtherer notice all copy for the web and direct mail will be at the base rate of $1250 but considering the current economic down turn I am discounting it $275. That will make the new base fee for my copywriting services:

$975 Here's what you get

The Opportunity Door

I am asking for the opportunity to write a control for your company at a considerable discount. You mail it out or post it on the web and see the returns and if it doesn’t meet or beat your current control then I will rewrite the second for free. When it does beat the current control and it will, I will only ask for 3% of the net for all future mailings or postings and the opportunity to negotiate for an ongoing contract.

Sounds good but wait it gets better, I am talking about a fixed rate for my copywriting talent with a percentage rate on the back end return. This contracted agreement could be something as simple as a monthly, quarterly, or annual.
You can start today for as little as $975 for the first control.

Please Read on to learn more about Me.... RDB Resources and my 2009 Copywriting Services.
Thank you ... and great Selling!!

2008-07-22T12:53:00.001-07:00

5 ways to Stop them cold, Improve your copy and Increase your confidence.

By: Richard D. Boyd

I was thinking the other day about a copywriting manual I had read and I thought of all of the ideas and knowledge I have learned over the past 20 years. So, there I was driving down the freeway without a pad and paper….I hate it when that happens!

I. We all know the Headline is the very first part of all successful ad copy pieces the prospects will see; therefore you must get the reader to stop and read. Any good headline will have an element of the Promise but it will also provide a benefit that connects directly to the prospects desire. Keep this in mind when you are working on a headline. TIP: I sometimes put off writing the head line to the end of my writing process and let the overall piece help me with the headline.

II. Cue Cards - can be used in many ways; I use them to group key concepts together. One example is “P.P.P.U.C.” For each concept I place like concepts together, like A.I.D.A. the Promise- Picture- Proof- Unique Selling Position- Close. And I team up with Action, and the AIDA method. I put them on cue cards and keep by my computer for quick reference. You can also use them for you research and facts on the service or product you are working. Have you ever heard the story about the American tourist lost in New York City, where the guy asked a man on the street “How do you get to Carnage Hall?” and the gentleman on the street replied, Practice…Practice…Practice”… A cute joke from the old vaudeville days, but there is great wisdom and truth to be gained here.

III. My favorite way to improve my copywriting skills is to Practice; choose a product that you have yourself. Something you bought, and research the product, learn as much about it as you can then sit down and write an ad letter, as if you were getting paid. Study it when you are finished, I am certain you will learn something you didn’t know about yourself. Next, fine a product or service you don’t have but really want, I mean something you really deeply desire and do the same with this product. This exercise is fun doing the research because you are writing it for yourself. Now, for the advanced copywriter and after you do your desire piece 20, 30, or 50...times on different products. Now choose a product, a real product something good, I don’t know, you decide, but here is the challenge that will make you a great master copywriter, choose a product you would never buy, something you don’t want at any price. Now, that’s a thought and doing it will help you train your brain to think outside the box. The advantage of this technique is that it will force you to pay closer attention to your research, at the same time develop the mentality it takes to picture a clear target prospect in your mind. This is called, “Thinking” like a copywriter. Remember, like body builders, exercise and lift weights, copywriters must practice copywriting to become master copywriters.

IV. Comparative Selling – this is one of the most debated topics in copywriting circles and the views are as wide and diverse as the Grand Canyon, but I fall on the conservative side and never intentionally compare products or services in my advertizing. What I do is compare similar but different products. Ok, it’s like apples to oranges, here is one example; I have a health food supplement I am working on and it is a vitamin that helps the libido what I would do is to compare it to the doctors presubscription and emphasize the all natural vitamin pill vs. the synthetic expensive pharmaceutical pill and I would point to the cost of a doctor’s office visit. Here you can see the comparison but not the same product.

V. Break it down – when I am stuck, I stop and break the copy into the various elements of a great ad copy. Here is what I mean; all great copywriting has the Promise, picture, proof the unique selling position, and the close or action. Take your research and what you have written and pile up each idea and piece of information into piles for each one of these elements. Then write everything you can about each pile. Then once you have completed this you can put each separate piece together like a jug-saw puzzle. People often question this technique of mine and ask if my copy gets too long. This depends on your client. Remember, if you’re connecting with the prospect the results will show and the client will not mind. You must tell the entire story, leaving nothing out. Think of your ad copy as a friendly debate, you must bring up all of the objections and then rebut them to the point it will persuade the prospect to take action NOW. Doing these 5 techniques will certainly help your copywriting skills; it will also take….

A Commitment to Excellence and Improvement!

I want you to now think about what it would mean to you if you really implemented these ideas and techniques into you copywriting endeavors. Just imagine the strength and confidence you will have when you meet with new clients, knowing your copywriting will produce the kind of positive results they want. Soon they will be calling on you, not because you have read this article but because you have done your homework. You have developed great Headlines the eye catching, prospect stopping, desire provoking headline’s that win every time. You have made cue cards for all of the elements of great copywriting and now have an index of cue cards of facts and figures at your fingertips. Powerful thought nonetheless, an index of all of the information you have researched on cue cards, imagine that! You have practiced and practiced a lot! Don’t you think this would be beneficial, in your copywriting career? Of course it will!