How Building Your Observation Skills will fill your wallet with Cash.

By: Rich Boyd

You ever wander about people … of course you have. I am an avid observer of people and their habits. Have you ever considered that this observation is information …Information you can use …?

What people like and dislike, the types of groups that gather for various reasons, such as work, social, and religious, all interest me.

I am in customer service, sales, marketing, and communications. I am a copywriter and use these techniques and skills of observation in my sales and marketing copy, every day. I have found this very helpful in understand human nature, to observe people, listen to what people say, and how people act. You can too!

What got me to think about this observing is my cat Callie; she is a calico that observes me while I am working and writing. I discovered I do the same thing. I began to consciously notice what was going on around me and to summarize what the motivations and emotions driving the actions of people. I learned, most of the time it was just what it appeared to be however the deeper meanings were even more interesting.

You ever wonder why fads in the marketplace like the Cabbage patch dolls, or the Tickle me Elmo were so popular. I know what you thinking and you are saying it was a masterful marketing promotion. A Marketing plan that created the buzz and got the consumer namely parents of small children in the frenzy to get the doll for their kids.

Well you would be partially right. That is obvious answer however; it was even deeper than that it was the emotional element. The marketing feed on not only the parent’s emotional connection to their kids it focused on the emotional connection the doll would have on the kids themselves.

Here we had two emotional forces to buy a single item, the parents and the kids.

I’ll say that again… “two emotional forces to buy”

Wouldn’t this be a great thing to two people wanting the same item. What about two emotional triggers in one person and by observing the world around you… you too can develop your copywriting skills and fill your pockets with cash.

The possibilities are greater, to inspire your creativity and imagination although that is another post … for now use the information around you to increase your productivity and strengthen your copy.