Derksen Buildings

By: Rich Boyd

Portability and Affordability … What Derksen is doing to increase direct sales in this unstable economy and how they are leaving the competition scratching their heads.

I have not posted in quite some time and I just wanted to let everyone know that I am still alive. I have been working for a Derksen Buildings distributor for the past few months. My roll has been mostly in the office working on the computer writing copy and selling buildings. The marketing plan used is simple but that is only half of the secret of their success in this economic environment today. Derksen has lowered the sale prices and increased the quality of the materials they use in the manufacturing process. They can do this in large part because every vender Derksen uses has lowered prices on the materials used in the Derksen Buildings.

This success was not exclusive to those initial changes in the manufacturing process. Derksen changed the way they think about selling portable building. With the help of several sales managers and computer savvy distributers, Derksen developed a new point of sale order system that streamlined and shortened the process resulting is shorter delivery time to the customer. The next change came with the development of a dealer login website where the distributers, dealers and truck drivers can log in to fine the location inventory. This pivotal shift in dealer’s ability to locate specific styles, colors and features improved customer service. Now a customer can visit any Derksen distributer and the dealer can locate a unit suited to the wishes of the customer. A dealer in Little Rock Arkansas can now sell a building located in Fort Smith. This not only benefits the customer but the company as well by lowering production cost and reducing the amount of inventory.

Doom & Gloom ... Not a Chance!

Are You

"Overwhelmed with the Economy, The Bail-Outs, and the constant Doom & Gloom message seen and heard virtually everywhere!"

Yes, the markets are going down, people everywhere are loosing their jobs, their savings and their homes. Face it we are in for some tough times ahead and it may seem that we will never see prosperity again. However, when you thank about all of the lost wealth ask yourself this question:

"Where did the Money go?"

Sure, Values of homes have dropped and stock prices fall, yet the money is still in the economy. I believe the money or value is still out there, it is in the savings accounts of business and million's of Americans. This in and of itself boasts of Opportunity. Here's how:

Tight Money in the hands of business and consumers makes for the perfect storm for marketers and sales representatives. Consumers will be wanting to get the very best deal ...the most bang for their buck. Business will have lean budgets for the goods and services they need to continue operations. Savvy managers will bargain shop for the best quality at the bottom basement prices. Consumers will not stay with their traditional stores and grocery's and prices will fall.

Competition

When the prices fall basic economics take over. The professional who can provide the highest quality product and service at the lowest passable price will get the business every time. You want Proof...? OK

Why, are you reading this, ...better still, what are you looking for, and what brought you to this Blog? You see, everyone wants to make more money, including ME ! Whether its as executive seeking out a freelance copywriter to write an ad that will increase sales or a person, maybe like you, looking for ways to make more money.

"Yes, Rich but what about the consumer just looking for a bargain?"

That's a great question, the consumer is wanting to save money for something else they want to buy and by saving money they are wanting indirectly to make more money by saving. The trick is finding out what is the next product or service they want. Great marketer's will know what that is and be able to provide an avenue for the costumer to continue doing business. Ebay is a perfect example.

President Obama was selling "Hope" and "Change" in the 2008 Campaign, which is an easy soft sale and proved to be very effective. We as marketers and copywriters can gain insight from this success. "How" you ask?

Easily, you can focus on the benefits and advantages of your product or service but the key is to find the emotional trigger that causes a potential client to take action and buy. That's what I do!

Success in one Ad is all it takes ...You can turn your bad luck all around today and get back to no worries.


My Copywriting service is for hire. My copywriting in the most affordable and the highest quality available. I have decided to extend my currant base rate to anyone needing sales numbers to improve. Until furtherer notice all copy for the web and direct mail will be at the base rate of $1250 but considering the current economic down turn I am discounting it $275. That will make the new base fee for my copywriting services:

$975 Here's what you get

The Opportunity Door

I am asking for the opportunity to write a control for your company at a considerable discount. You mail it out or post it on the web and see the returns and if it doesn’t meet or beat your current control then I will rewrite the second for free. When it does beat the current control and it will, I will only ask for 3% of the net for all future mailings or postings and the opportunity to negotiate for an ongoing contract.

Sounds good but wait it gets better, I am talking about a fixed rate for my copywriting talent with a percentage rate on the back end return. This contracted agreement could be something as simple as a monthly, quarterly, or annual.
You can start today for as little as $975 for the first control.

Please Read on to learn more about Me.... RDB Resources and my 2009 Copywriting Services.
Thank you ... and great Selling!!

Greetings

"The Affordable Resource that Produces Crazy Off the Hook Results!"

I'm Richard D. Boyd- the Copywriting & Marketing professional you are looking for, with the Talents, and Commitment needed to help you Achieve your Goals and Objectives.


Greetings,
I am asking you for some information about your marketing and advertising programs. Frankly, you may not be able to answer my questions.

• Do you mail Marketing Information about your products and or services?
• What is your Response Rate on the print marketing you do?
• Have you heard about the advantages of Direct Response Marketing?
• Do you use Freelance Copywriters?
• Do you have writers for your direct content advertising for the Internet?

Can you answer these questions? Your competitors can, and many more details about your marketing activities… In today’s marketing and sales world, there is an untapped resource you should know about; with your permission, I would like to tell you a little bit about this untapped resource.

I am talking about Direct Response Advertising or Marketing. It is where your advertising and marketing materials is directed to pre-qualified leads through the Mail, Internet Radio, and TV.

Yes, it can be expensive if the Ad copy underperforms, but not like, you think. Sure, a letter cost forty-two cents to mail and that cost does add up. However, considering you are putting the ad in the hands of …the very person looking to buy your product or service. How about, your Pay-Per-Click Ad on the internet, redirecting the customer to your landing sales page, this method holds the highest return on investment. (ROI) Your sales will increase with a strong Ad

Having the Ad materiel written so well they read it and take action is the ultimate goal of Ad Copy. Having this result is what I call, a successful Copywriter, and is exactly what I do.

The advantages of this type of target marketing are great and you could increase the sales in just weeks turning a flat sales performance into lucrative profit for your company.

Simple Example: For Direct Mail…
You mail 1000 professionally written Ad’s to pre-qualified prospects. Postage is $ 420.00
Your Response is a conservative 4% which equals 40 sales
Your price per unit is $100.00 which equals $ 4,000 now deduct the $420
Your net is $3580 …(less the Copywriting fee more about this later.)

Just think, now you mail this same ad to a different list of prospects, what do you think happens, yes, you are right, and you’ll get the same or better results over and over again every time. Not bad, but wait you have also increased your client base by 40 each time you mail this ad and you will certainly send other ads to all of these new clients. (Consider- a large mailing of 5, 10 or 25 thousand, the numbers are staggering)

Whether its wholesalers, retailers, consumer goods, or manufacturing operations; having copywriters are the key resource to tap in all marketing programs. You see, Ad Copy is virtually everywhere, the internet, Radio, TV, News Papers and in your mailbox. I like to think of it as the engine of a healthy free market economy, and we need it now more than ever.

In the Direct Mail Marketing business, the Ad that is continually being mailed, again and again, is called the “Control” This is important to the Copywriter because of the residual income of having several controls. Let me explain, copywriters charge a flat fee for the ad copy. When the Ad beats the current control (if there is one) then the copywriter charges a percentage or usage fee (for the Ad Copy) on all subsequent mailings.

Let’s look at the example again:

You have mailed the Ad to 1000 prospects and it has become the “Control”.
At this point, the professional Copywriter offers two options; first, the copywriter charges a flat fee to write and use the Copy each time it’s mailed and a percentage of the return. The second option, for the internet, the copywriter charges a flat fee to write the sales copy, plus a percentage of the return and allows the copy to run as long as the client wishes.

The first option is the most common and is based on the performance of the ad copy. The usage fee for this option would be the flat rate fee and is why copywriters focus their attention on achieving a “Control” Ad (What happens next is truly special!) You have made $3580 on the first mailing of 1000 (less Copywriting fee) You gross $ 4000 on the second mailing of 1000 and deduct the $420 for the postage which leaves you another $ 3580 less the 7% return that nets about $ 3510 …That’s a total of $ 7110 for two mailings. (Less the Usage fee)

For Greater Profits Read On →

I know what you are thinking … “That’s sounds great Richard, but what’s your Copywriting Fee?”… I’m getting to that, but first let me ask you this…?

How many times a month could, you do a direct mailing campaign like this? I’ll bet you could do it three times a month. What would it mean to you and your company, if you could increase the sales volume by $ 7000 per month? How would your co-workers, employees, or your sales team view you, if you increased profit, maximize income, and supercharge the bottom line like this?

Do three mailings a month… How does an extra…

$128,880 dollars per year sound.

Yes, and the great part; this is a very conservative figure you’ll see greater results. Not only increasing profits, but if you could lower marketing costs at the same time, well… that would be just plain off the hook crazy…Right?

The advantage of using a Direct Response Copywriter for your Internet Marketing

The skills used in direct mail marketing easily transfers to internet marketing, at a fraction of the cost. You cut the cost of printing and postage, using that money for the various pay-per-click ad campaigns offered by Google, Yahoo and Ask.com. The marketing principles and strategies are the same. However, you don’t have the cost of renting a mailing lists and the cost of research, determining your target. The traffic finds you and with a strong message, you will find greater profits. …Still skeptical …Don’t be

I am telling you… “You can!”

After you consider the cost of a full time Copywriter (employee) against the contract fees of a freelance copywriter, you can quickly see the advantages. With workers compensation and unemployment, insurance you have to pay, vs. the cost of a Freelance Copywriter, the choice is obvious. The economy is struggling and companies are looking at every method to cut cost and increase income. I’m the result of a downsizing company, however I have marketable skill sets available to your company.

It doesn’t take a Genius…but you could be one!

Please, read on to learn more about my Ad Copywriting & Marketing services I offer. How you can revitalize the sales of your organization, make more money. How you will be the office hero for 2009.

Read On→

Increase your income, maximize profits and supercharge sales by reading this simple letter.

Yes, you can and I am going to tell you how. Today you can get started to financial freedom by acting on some simple steps in your marketing and sales programs. Whether you are a seasoned pro or new to the marketing world RDB Resources can help. Whether you have a product or a service, the simple techniques I offer to guide you to the goal of increasing your income 5 %…15% even 30%.

You can achieve, (just by calling or emailing me today), these kinds of sales numbers. If you act on my proven experience, I can help you develop an ad campaign costumed to your market needs.

What would it mean to you if you increased your cash flow? Could you pay off some bills and get ahead on the kids college fund or is it buying a new car that you need.
How would it make you feel if you generated a 30% increase in sales for your company?
There are many people like you doing this very thing and you can do it too!! They called, RDB Resources.

Consider this; you want to make more money, right everyone wants to make more money and if you increased sales then you would make more money. The way to do that is to call or email RDB Resources at richcat@suddenlink.net right now and get started today.

You can also check out my website at www.rdbresources.com this is a great source of information about me and my company. As an experienced and successful business owner in the customer service and MS IT manager, I offer you all of my experience in the internet IT marketing and advertising.

I am proposing two possible avenues, to consider. I am willing to work full time, as an e-commute employee or you could use me as an independent freelance contractor.
This gives you the freedom to assign me jobs without having the burden of a fulltime employee and all of the administrative cost that go with a full time employee.
I am willing to do freelance work for you at a considerable discount for an ongoing relationship, and I will be committed to the success of your company.

My work and experience allows me to apply the best that today’s computer technology has to offer from a more creative point of view in, Copywriting services, website marketing and IT fields to the legacy applications. As a result, I have a specialized talent for turning challenges into solutions that can yield profitable results. This is a truly Win-Win opportunity

Time is running out and you must decide if you want to think about making more money or start doing something to make this happen. RDB Resources is the Copywriting service that can take your product or service and bring it to life with my Direct Response Copywriting in Internet, Content Writing, Direct Mail, and TV. Call: (501) 354-1809 or (501) 289-1168 richcat@suddenlink.net

The benefit of using freelance contractors or smaller firms is that you have the opportunity to handle a wide range of responsibilities, and delegate projects to a more specialized individual or company. This means you have the opportunity to inject fresh ideas and skills at lower cost to you and your organization. This simple overhaul of the sells controls you already have that produce better results with greater returns. The ability to outsource to a specialized contractor for a specific project will free up time for administrative and managerial concerns making the entire organization more efficient.

The downside is you save your time, money and resources to focus on the new business generated. “Time well spent on expanding your business, wouldn’t you say?’ Here’s what Mr. K. Allen, Management Executive say’s:

We had become complacent doing the same advertising themes for years as I watched the sales dwindle to the point I began to worry. Mr. Boyd approached me with energy and a fresh approach. Within months he turned it all around and the orders began to roll in. I can't thank you enough for revitalizing the sales and energizing my staff.

Thank you Mr. Allen!

I would be pleased to provide you with more information on this when we have the chance to meet, maybe over coffee. Please, call me at (501) 354-1809 or (501) 289-1168

The source of my passion is the ability to communicate to a wide segment on a very personal level. With this energy and a commitment from your organization, we can provide positive results that will make everyone happy.

Ultimately, the decision is yours but, I want you to understand clearly the benefits my association can bring. It is my purpose to bring fresh and innovative ideas with proven results to your marketing and advertising programs. I am an innovative, specialists; A combination of many people in one. It is my wish to use all of my abilities to benefit your company.
With my background and experience in media and communications, I bring proven insight in communication with the consumer, businesses and general public. My experience as a business owner helps me to access the needs of management and employee to benefit both the customer and client.

My academic and academy training in sales, copywriting & communications, gives me experience that offers management skills with clear understanding of marketing and advertising management.
This clear understanding of ad copywriting and communications helps me to communicate successfully between the public, and local government agencies.

With these skills, I am able to produce results for both company and patron. My organizational focus is on the interactive problem solving method for innovative solutions in communication to benefit the client and public.

My Promise to You

Resources, stand for my reputation, it is my duty to produce; less my reputation and resources fade away. It is my pledge to serve, the public in a fair, honest and completive environment to the benefit of the client. Please consider the advantages. RDB Resources provides you with a valuable outsource option to achieve your goals and objectives. The fees and deposits are very completive and we are eager to serve you no matter what size project or budget you have.


This commitment to excellence expressed by my work ethic and demonstrated in my website gives you the proof. In today’s direct marketing environment the ability to in enlist a freelance copywriter, have tremendous advantages. The organization cuts the cost of employing personnel to invest more in the marketing campaign, and the freelancer is more cost effective and provides a greater gain on the returns. Please consider me for your next direct marketing project! Call Today (501) 289-1168

The Opportunity Door

I am asking for the opportunity to write a control for your company at a considerable discount. You mail it out and see the returns and if it doesn’t meet or beat your current control then I will rewrite the second for free. When it does beat the current control and it will, I will only ask for 3% off the net and the opportunity to negotiate for an ongoing contract. Sounds good but wait it gets better, I am talking about a fixed rate for my copywriting talent with a percentage rate on the back end return. This contracted agreement could be something as simple as a monthly, quarterly, or annual. You can start today for as little as $975 for the first control.

Are you ready to, Increase your income, maximize profits and supercharge sales?
Just call me or email me your current control and the product data sheet. When I get this information and we have a chance to chat about the returns you expect, I will get started right away.

Stop Thinking about it and call today!!

(501) 289-1168
richcat@suddenlink.net

5 ways to Stop them cold, Improve your copy and Increase your confidence.

By: Richard D. Boyd

I was thinking the other day about a copywriting manual I had read and I thought of all of the ideas and knowledge I have learned over the past 20 years. So, there I was driving down the freeway without a pad and paper….I hate it when that happens!

I. We all know the Headline is the very first part of all successful ad copy pieces the prospects will see; therefore you must get the reader to stop and read. Any good headline will have an element of the Promise but it will also provide a benefit that connects directly to the prospects desire. Keep this in mind when you are working on a headline. TIP: I sometimes put off writing the head line to the end of my writing process and let the overall piece help me with the headline.

II. Cue Cards - can be used in many ways; I use them to group key concepts together. One example is “P.P.P.U.C.” For each concept I place like concepts together, like A.I.D.A. the Promise- Picture- Proof- Unique Selling Position- Close. And I team up with Action, and the AIDA method. I put them on cue cards and keep by my computer for quick reference. You can also use them for you research and facts on the service or product you are working. Have you ever heard the story about the American tourist lost in New York City, where the guy asked a man on the street “How do you get to Carnage Hall?” and the gentleman on the street replied, Practice…Practice…Practice”… A cute joke from the old vaudeville days, but there is great wisdom and truth to be gained here.

III. My favorite way to improve my copywriting skills is to Practice; choose a product that you have yourself. Something you bought, and research the product, learn as much about it as you can then sit down and write an ad letter, as if you were getting paid. Study it when you are finished, I am certain you will learn something you didn’t know about yourself. Next, fine a product or service you don’t have but really want, I mean something you really deeply desire and do the same with this product. This exercise is fun doing the research because you are writing it for yourself. Now, for the advanced copywriter and after you do your desire piece 20, 30, or 50...times on different products. Now choose a product, a real product something good, I don’t know, you decide, but here is the challenge that will make you a great master copywriter, choose a product you would never buy, something you don’t want at any price. Now, that’s a thought and doing it will help you train your brain to think outside the box. The advantage of this technique is that it will force you to pay closer attention to your research, at the same time develop the mentality it takes to picture a clear target prospect in your mind. This is called, “Thinking” like a copywriter. Remember, like body builders, exercise and lift weights, copywriters must practice copywriting to become master copywriters.

IV. Comparative Selling – this is one of the most debated topics in copywriting circles and the views are as wide and diverse as the Grand Canyon, but I fall on the conservative side and never intentionally compare products or services in my advertizing. What I do is compare similar but different products. Ok, it’s like apples to oranges, here is one example; I have a health food supplement I am working on and it is a vitamin that helps the libido what I would do is to compare it to the doctors presubscription and emphasize the all natural vitamin pill vs. the synthetic expensive pharmaceutical pill and I would point to the cost of a doctor’s office visit. Here you can see the comparison but not the same product.

V. Break it down – when I am stuck, I stop and break the copy into the various elements of a great ad copy. Here is what I mean; all great copywriting has the Promise, picture, proof the unique selling position, and the close or action. Take your research and what you have written and pile up each idea and piece of information into piles for each one of these elements. Then write everything you can about each pile. Then once you have completed this you can put each separate piece together like a jug-saw puzzle. People often question this technique of mine and ask if my copy gets too long. This depends on your client. Remember, if you’re connecting with the prospect the results will show and the client will not mind. You must tell the entire story, leaving nothing out. Think of your ad copy as a friendly debate, you must bring up all of the objections and then rebut them to the point it will persuade the prospect to take action NOW. Doing these 5 techniques will certainly help your copywriting skills; it will also take….

A Commitment to Excellence and Improvement!

I want you to now think about what it would mean to you if you really implemented these ideas and techniques into you copywriting endeavors. Just imagine the strength and confidence you will have when you meet with new clients, knowing your copywriting will produce the kind of positive results they want. Soon they will be calling on you, not because you have read this article but because you have done your homework. You have developed great Headlines the eye catching, prospect stopping, desire provoking headline’s that win every time. You have made cue cards for all of the elements of great copywriting and now have an index of cue cards of facts and figures at your fingertips. Powerful thought nonetheless, an index of all of the information you have researched on cue cards, imagine that! You have practiced and practiced a lot! Don’t you think this would be beneficial, in your copywriting career? Of course it will!

About Me and rdbresources

My Name is Richard D. Boyd

Hi, let me introduce you to me and my company. RDB Resources is exactly what it sounds like, a culmination of my experience. I am an innovative, specialist; A combination of many people in one. It is my wish to use all of my abilities to benefit your project or company. With my background and experience in media and communications, I bring fresh insight into communication with the consumer, business and the general public. My experience as a business owner helps me to access the needs of management and employee to benefit the customer or client. My waste management training and experience offers management skills with clear understanding of environmental management and conservation. This clear understanding of the solid waste federal and state regulations helps me to communicate between the public and local government. My organizational focus is on the interactive problem solving method for innovative solutions in communication to benefit the client and public. I am experienced in the internet, ad copywriting and marketing. I started writing in college where I learned the art of persuasion. A true word smith, I have written successful business proposals that secured needed funding. I have written grant proposals for both non-profit and commercial enterprises. I have written effective sales presentations in the direct marketing and Business to Business fields. My education runs the full gamut from a formal college education to sales training academies and the best training of all my life experiences.

Besides the obvious, Resources is much more than just my experience, it is a network of business professionals working with me to achieve the best results, in Ad Copywriting, Content Writing, Web Design, Internet Marketing services and development. Although ad copywriting is my focus I have the resources, experience and professional network to achieve your objectives. Please allow me and my team the opportunity to serve you in your business needs. If you have any questions please feel free to contact me at: richcat@suddenlink.net and I will be happy to answer any questions.

Personal Philosophy

I am an innovative, specialists; A combination of many people in one. I tend to be inventive and proactive in creating new ways for things to be done. When tasked with leading, I bring a sense of confidence, which can often be motivating and empowering for others around me. I am quite comfortable in my ability to brainstorm original ways for things to be more productive, and not afraid to take risks if it means finding a new more efficient way. With my background and experience in media and communications, I bring fresh insight into communication with the consumer, businesses and general public. My experience as a business owner helps me to access the needs of management and employee to benefit both the customer and the organization. My waste management training offers management skills with clear understanding of management technology and resource allocation. This clear understanding of management helps me to communicate to personnel the needs of the company and allocate resources for maximum productively. With my multi-tasking skills, I am effective at managing multiple things at once and am talented in producing innovative techniques for completing work. I am sharp, and tend to be a methodic learner, and don't get daunted in the face of stress. In fact, I am at my best when working concurrently on many different projects. My organizational focus is on the interactive problem solving method for innovative solutions in management communications to benefit the company. It is my wish to use all of my abilities to benefit your company.